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The Industry Research Guide

This guide provides important tools and strategies to obtain timely data, information, and trends relating to U.S. and Worldwide companies and industries.

Begin with the short video overview below, then click the menu links on the left to navigate to the information you seek.

The video below is an overview of finding industry-related information from Business Source Ultimate, Statista, and Gale Business: Insights.

After you have the NAICS code, choose how you want to begin your search. The databases listed below are linked in the next tab.

For financial information, use Business Insights: Global
For Company Profiles, Marketline Reports in Business Source Ultimate, Business Insights: Global, Statista
For annual reports, use Business: Insight Global
For competitor analysis, use Business Insights: Global, Statista
For market size, market trends, and scope, use Business Source Ultimate, Statista
Database (for Euromonitor reports), Business Insights: Global
For success factors and SWOT analyses, use Nexis Uni, Business Source Ultimate, Business Insights: Global
For press coverage, use Nexis Uni, Business Source Ultimate, Regional Business News

Industry Research Guide
Click the link to navigate to the complete Industry and Company Research Guide for more information.

Industry Research Databases

Resources listed below provide solid overviews of industries, with current trends and analysis.
Look at the descriptions and choose the one that fits your needs best. Market size, share and segmentation data plus detailed analysis and company information are included.
Use the NAICS code to search or keyword options can broaden your search.

Business Insights: Global This link opens in a new window
This is a unique international business intelligence, innovation, and law source. Offering the most comprehensive and convenient way to find case studies and in-depth statistical data coupled with deep research and the ability to compare global economies, countries, and industries.
Business Source Ultimate (BSU) This link opens in a new window
BSU provides access to over a million company profiles and information records. In addition, there are over 14,000 industry reports, over 2,000 market research reports, and over 5,000 SWOT analyses.
Statista This link opens in a new window
Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
Nexis Uni™ This link opens in a new window
Provides full-text access to a wide range of news, business, legal, and reference information, including hundreds of U.S. and foreign newspapers, legal and business publications, wire services, broadcast media transcripts, and trade/news magazines. Covers 1980 - present

Use the NAICS or SIC codes to search for industry-related information

Find trends, news, issues, and academic-related information about industries with the NAICS code in library databases.
First, get to the databases Advanced Search option.
Here you can enter the code number in the related box. Using the code in your search will focus results on the accurate industry saving you valuable time.
Searching by NAICS code focuses results better than a subject search.

View the video below for illustration.

The following databases have advanced search options to enter the NAICS or SIC codes:

Business Source Ultimate (BSU) This link opens in a new window
Business Source Ultimate offers access to 3,655 active full-text journals, including many peer-reviewed publications. It spans various business topics, from current trends to historical information and global perspectives. It provides researchers with essential business journals such as Harvard Business Review, Fortune, and MIS Quarterly, plus business videos from top providers. In addition, BSU provides access to company profiles and industry reports, market research reports, SWOT analyses, and more.

U.S. Bureau of Labor Statistics, NAICS
2017 version.

Government Sources

U.S. Industry Statistics Portal

Navigate 2012 Census Business data by the NAICS Classification System.
U.S. Census American Fact Finder
Interactive screening of Census statistics by population characteristics and other key variables.
U.S. Census Bureau Business and Industry Portal
Various (2002, 2007, 2012) statistic tables that can be drilled down into by geography, sector, and special topics.
Census Explorer
Interactive mapping tool for census data from the Census Bureau.
Annual Survey of Manufacturers (ASM)
Statistic samplings for all manufacturing establishments with at least one paid employee. Includes many industry-focus reports.
Current Economic Indicators
12 monthly and quarterly Principal Federal Economic Indicators from the Economics and Statistics Administration (ESA), providing quick links to current trends impacting consumption.
U.S. Trade Statistics
Information on imports and exports, filterable by industry. Includes links to industry information provided by other countries.
U.S. Small Business Administration (SBA) Research and Statistics Site
Essential collection of statistics about small business and startup enterprises. Also links to reports and guides on a wide range of topics related to business startups.
USA Data and Statistics Portal
Data from various U.S. Federal Agencies, arranged by topics.
Data.gov
U.S. Government's portal for direct access to raw data sets on all topics.
SBA Statistics for Specific Industries
From the U.S. Small Business Administration, quick access for sources about agriculture, banking, energy, environment, health and safety, housing, and transportation.
Bureau of Labor Statistics by Industry
Key statistics on employment, inflation, consumer prices, and productivity. Can be screened by industry or region. Incorporates the Occupational Outlook Handbook. The Occupational Network site, O*Net, shows projected growth for industries based on available workers.

Financial Performance Data-Canada
Financial Performance Data can help both new and existing businesses to better understand how competing firms operate in their chosen industry. FPD can help complete the financial component of your business plan by providing an accurate sense of the cost structure of similar businesses in your industry.

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