Waggoner Library: Industry Research: Welcome

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The Industry Research Guide

This guide provides important tools and strategies to obtain timely data, information, and trends relating to U.S. and Worldwide companies and industries.

Begin with the short video overview below, then click the menu links on the left to navigate to the information you seek.

The video below is an overview of finding industry-related information from Business Source Ultimate, Statista, and Gale Business: Insights.

After you have the NAICS code, choose how you want to begin your search. The Databases listed below are linked on the next tab.

For financial information, use: Gale Business: Insight
For Company Profiles, Marketline Reports in Business Source Ultimate, Gale Business: Insight, Statista
For annual reports, use: Gale Business: Insight
For competitor analysis, use: Gale Business: Insight, Statista
For market size, market trends, and scope, use: Business Source Ultimate, Statista
Database (for Euromonitor reports), Gale Business: Insight
For success factors and SWOT analyses, use: Nexis Uni, Business Source Ultimate, Gale Business: Insight
For press coverage, use: Nexis Uni, Business Source Ultimate, Regional Business News

Industry Research Guide
Click the link to navigate to the complete Industry and Company Research Guide for more information.

Industry Research Databases

Resources listed below provide solid overviews of industries, with current trends and analysis.
Look at the descriptions and choose the one that fits your needs best. Market size, share and segmentation data plus detailed analysis and company information are included.
Use the NAICS code to search or keyword options can broaden your search.

Business Source Ultimate This link opens in a new window
Gale Business: Insights This link opens in a new window
Statista This link opens in a new window
Nexis Uni™ This link opens in a new window

Use the NAICS or SIC codes to search for industry-related information

Find trends, news, issues, and academic-related information about industries with the NAICS code in library databases.
First, get to the databases Advanced Search option.
Here you can enter the code number in the related box. Using the code in your search will focus results on the accurate industry saving you valuable time.
Searching by NAICS code focuses results better than a subject search.

View the video below for illustration.

The following databases have advanced search options to enter the NAICS or SIC codes:

Gale Business: Insights This link opens in a new window
This is a unique source for international business intelligence, innovation, and law. Offering the most comprehensive and convenient way to find case studies and in-depth statistical data coupled with deep research and the ability to compare global economies, countries, and industries.
Business Source Ultimate This link opens in a new window
As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back to 1886 are included. Searchable cited references. It is a superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance, and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more.

U.S. Bureau of Labor Statistics, NAICS
2017 version.

Government Sources

U.S. Industry Statistics Portal

Navigate 2012 Census Business data by the NAICS Classification System.
U.S. Census American Fact Finder
Interactive screening of Census statistics by population characteristics and other key variables.
U.S. Census Bureau Business and Industry Portal
Various (2002, 2007, 2012) statistic tables that can be drilled down into by geography, sector, and special topics.
Census Explorer
Interactive mapping tool for census data from the Census Bureau.
Annual Survey of Manufacturers (ASM)
Statistic samplings for all manufacturing establishments with at least one paid employee. Includes many industry-focus reports.
Current Economic Indicators
12 monthly and quarterly Principal Federal Economic Indicators from the Economics and Statistics Administration (ESA), providing quick links to current trends impacting consumption.
U.S. Trade Statistics
Information on imports and exports, filterable by industry. Includes links to industry information provided by other countries.
U.S. Small Business Administration (SBA) Research and Statistics Site
Essential collection of statistics about small business and startup enterprises. Also links to reports and guides on a wide range of topics related to business startups.
USA Data and Statistics Portal
Data from various U.S. Federal Agencies, arranged by topics.
Data.gov
U.S. Government's portal for direct access to raw data sets on all topics.
SBA Statistics for Specific Industries
From the U.S. Small Business Administration, quick access for sources about agriculture, banking, energy, environment, health and safety, housing, and transportation.
Bureau of Labor Statistics by Industry
Key statistics on employment, inflation, consumer prices, and productivity. Can be screened by industry or region. Incorporates the Occupational Outlook Handbook. The Occupational Network site, O*Net, shows projected growth for industries based on available workers.

Financial Performance Data-Canada
Financial Performance Data can help both new and existing businesses to better understand how competing firms operate in their chosen industry. FPD can help complete the financial component of your business plan by providing an accurate sense of the cost structure of similar businesses in your industry.

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