Waggoner Library: Doctor Business Administration, DBA: Business Trends Research

DBA and Business Trends
Use this link if the embedded video above will not play. The video describes each of the methods used to locate information on business trends using library resources.

Statista, a library database, illustrates trending statistics, providing facts and insights on many topics. This is a very current and up-to-date resource. The library subscribes to Statista. Access it using the link from the A-Z databases page or the one below.

Business insights in Market Insights. Or change your search to find results from Consumer Insights, Company Insights, or E-commerce Insights.
Digital and Trend Reports, Consumer and Brand Reports, Industries and Markets - over 20,000 searchable reports.
Daily Data reporting on current news with visualizing data.

Statista This link opens in a new window
Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.

Market Research Reports

Market research reports are great places to identify business trends. These are accessible through some library databases and websites. To find information about business trends follow the steps below to access Market Research Reports:

Business Source Ultimate
- Begin in the Advanced Search
- Enter a general topic, e.g., consumer, healthcare
- Select Market Research Reports in the Publication type drop down menu
- Then click Search

Business Source Ultimate This link opens in a new window
This database provides full text (PDF) for more than 300 of the top scholarly journals [including Harvard Business Review] dating as far back as 1922. Coverage includes virtually all subject areas related to business including market research reports, industry reports, and SWOT analyses.

Business Insights: Global

Begin using the ‘Advanced Search’
Enter a topic, e.g., consumer, in the search box
Select ‘Market Research Reports’ from the ‘Content Type” menu
On the results list you have options to filter results by publication date, additional subject terms, subjects, and more.

Business Insights: Global This link opens in a new window
This is a unique international business intelligence, innovation, and law source. Offering the most comprehensive and convenient way to find case studies and in-depth statistical data coupled with deep research and the ability to compare global economies, countries, and industries including market research reports.

Simple strategies are helpful when broadening your search.

First enter the area you are researching into the search box as a keyword e.g., healthcare
In the second search box enter one or more of these terms:
- Trends
- Outlook
- Forecast
- Issues
On the result list you can filter by date range, by geographic location, and other options.

Browsing essential journal content is another way to discover relevant content. Using, the Browzine - Searching E-Journals by Subject, tool found on the library homepage is the easiest way to browse journals. The video below gives you the basics to get started.

EJournals by Subject: Browzine
Click the link to begin to browse!
This tool brings journal content together from multiple publishers and platforms into a single place, where you can save your favorite journals, view the tables of contents, and read or save articles as new issues are released.

Articles and Webpages

This is a good starting place for general ideas. Then, follow up for more information using Business Source Ultimate or another library database.

6 Workplace Trends Leaders Should Watch in 2024
In 2024, employers and employees are heading for a relationship reset. This shift partly stems from changes in where and how people work.
- Wigert, B. (2023, Dec. 18). 6 workplace trends leaders should watch in 2024. Gallup Workplace. https://www.gallup.com/workplace/547283/workplace-trends-leaders-watch-2024.aspx
Small Business Administration: These Small Business Trends Look to Shape 2024
With potential impacts for both day-to-day operations and the long-term picture, the following trends should inform your small business strategy in the new year.
Ten business trends for 2024, and forecasts for 15 industries
Description and list of 10 business trends for 2024.
- Ten business trends for 2024 and forecasts for 15 industries. (2023, November 13). The Economist, n.p.
Trends That Will Shape Work in 2024 and Beyond
From Harvard Business Review.
- McRae, E. R., Aykens, P., Lowmaster, K., & Shepp, J. (2024). 9 trends that will shape work in 2024 and beyond. Harvard Business Review Digital Articles, 1–12.