Waggoner Library: Marketing Resources: General Library Resources

Articles are found in the library databases using Discovery Search or by specific database

Search by subject, browse journal titles or search by author within the databases.

View the short video below about searching for journal articles using Discovery Search

TIP: The A-Z Databases webpage is the comprehensive listing of all databases subscribed to by Waggoner Library. Use it to choose a specific database and search deeper.

Below are primary journal databases for this topic

Gale Business: Insights This link opens in a new window This is a unique source for international business intelligence, innovation, and law. Offering the most comprehensive and convenient way to find case studies and in-depth statistical data coupled with deep research and the ability to compare global economies, countries, and industries.
Business Source Ultimate This link opens in a new window Business Source Ultimate - an upgraded version of Business Source Complete - is the world's definitive scholarly business database, providing journal content along with financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Gale OneFile: Business This link opens in a new window Business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Activities of companies and industries worldwide through business and trade publications, complemented by a selection of international, U.S., and regional news publications.
Gale OneFile: Hospitality and Tourism This link opens in a new window Hospitality, Tourism, and Leisure Collection provides access to scholarly journals, magazines, and trade publications that cover topics including the cultural and economic aspects of travel and tourism. The database offers current and relevant content that provides well-rounded coverage of both the historical and current state of affairs in the hospitality and tourism industries.
Nexis Uni™ This link opens in a new window
Provides full-text access to a wide range of news, business, legal, and reference information, including hundreds of U.S. and foreign newspapers, legal and business publications, wire services, broadcast media transcripts, and trade/news magazines. Covers 1980 - present

Books (print and eBook formats) are found on the library website

Over 90,000 print and 200,000 eBooks are part of the library collection.
Discovery search allows you to filter search results by print or eBook collections.
Discovery search results can be filtered to limit to Trevecca holdings or include other libraries.
Interlibrary Loan requests can be made online from the TNU library web site.

Discovery search is new! Learn more from the tutorial below.

Click links below to see a list of related books from the library catalog

ADVERTISING: Print books
Print books under the keyword topic, Advertising. Follow call numbers to retrieve print books.
ADVERTISING: eBooks
Click the 'Access Online' button to view the full text of eBooks.
BRANDS & BRANDING: Print books
Print books under the keyword topic, Brands & Branding. Follow call numbers to retrieve print books.
BRANDS & BRANDING: eBooks
Click the 'Access Online' button to view the full text of eBooks.
MARKETING RESEARCH: Print books
Print books under the keyword topic, Marketing Research. Follow call numbers to retrieve print books.
MARKETING RESEARCH: eBooks
Click the Access Online button to view the full text of eBooks you are interested in.

Waggoner eBook collections are accessed through the library website where all titles are integrated into search results.

Use the filter option to limit results to eBook only.

* As convenient as eBooks are, they are not perfect and restrictions exist. Copyright and Digital Rights Management (DRM) limit how they can be accessed and downloaded. Click here for the eBook Research Guide to see details like creating an account, printing, or how to check out an eBook title. The guide will take you through the process of viewing eBooks here at Trevecca and highlight restrictions you are likely to encounter and the best way to manage these problems.

EBSCO eBook Collection This link opens in a new window
Gale Virtual Reference Library This link opens in a new window
ProQuest Ebook Central This link opens in a new window

TIPS FOR EFFECTIVE USE OF eBOOKs

NEVER download a library eBook for a class assignment unless you see that it has 'UNLIMITED USE'!

If you don't see that information you need to assume the title has LIMITED use. This means once it has been downloaded it is NO LONGER viewable online - prohibiting anyone else in your class use of the book.

To complete your assignment you can create a PDF for a page range and email that to yourself. Federal copyright law has a limit of 60 pp but some publishers (Baker Books) have a limit of 12 pp at one time. You can log in again to retrieve additional pages.

Internet browsers do make a difference. Firefox users may need to adjust the browser settings to open PDFs within the browser. To adjust the Firefox browser settings:

Select Options from the Tools menu in Firefox
Select Applications in the resulting Options window
Click Portable Document Format in the Content Type column
Select Use Adobe Acrobat (in Firefox) in the drop-down menu to the right of Portable Document Format
Click OK if you have the option, otherwise close the box

Films on Demand (FOD)

Films on Demand is a collection of streaming videos from several publishers including Films for the Humanities, PBS, BBC, & other documentary producers. Below is a sample video found in FOD about Marketing.

Jump here to search Films on Demand.