Waggoner Library: Marketing Resources: NAICS and Industry Studies Research

Search for your NAICS code

Click the link below to get to the search box to find your industry NAICS 2022 code.

NAICS Code Look Up

Industry Studies & Research

Use the NAICS or SIC codes to search for industry-related information

Find trends, news, issues, and academic-related information about industries with the NAICS code in library databases.
First, get to the databases Advanced Search option.
Here you can enter the code number in the related box. Using the code in your search will focus results on the accurate industry saving you valuable time.

View the video below for illustration.

The following databases have advanced search options to enter the NAICS or SIC codes:

Gale Business: Insights This link opens in a new window This is a unique source for international business intelligence, innovation, and law. Offering the most comprehensive and convenient way to find case studies and in-depth statistical data coupled with deep research and the ability to compare global economies, countries, and industries.
Business Source Ultimate This link opens in a new window As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back to 1886 are included. Searchable cited references. It is a superior database for full-text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance, and economics. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more.

After you have the NAICS code choose how you want to begin your search.

Many of these sources provide solid overviews of industries, with current trends and analysis. Market size, share, and segmentation data plus detailed analysis and company information are included. The databases noted below are linked on the next tab.

For financial information, use Business Insights: Global & Statista.
For Company Profiles, use Marketline Reports in Business Source Ultimate & Business Insights: Global.
For annual reports, use Business Source Ultimate.
For competitor analysis, use Business Insights: Global & Statista.
For industry overviews, use Business Insights: Global, Business Source Ultimate, & Statista.
For market size, market trends, and scope, use Business Source Ultimate & Statista.
Database for Euromonitor reports, Business Insights: Global.
For success factors and SWOT analyses, use Business Source Ultimate & Business Insights: Global.
For press coverage, use Nexis Uni, Business Source Ultimate, & Regional Business News.

Industry Research Databases

Resources listed below provide solid overviews of industries, with current trends and analysis.
Look at the descriptions and choose the one that fits your needs best. Market size, share and segmentation data plus detailed analysis and company information are included.
Use the NAICS code to search or keyword options can broaden your search.

Gale Business: Insights This link opens in a new window
This is a unique source for international business intelligence, innovation, and law. Offering the most comprehensive and convenient way to find case studies and in-depth statistical data coupled with deep research and the ability to compare global economies, countries, and industries.
Business Source Ultimate This link opens in a new window
Additional full-text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more.
Nexis Uni™ This link opens in a new window
Provides full-text access to a wide range of news, business, legal, and reference information, including hundreds of U.S. and foreign newspapers, legal and business publications, wire services, broadcast media transcripts, and trade/news magazines. Covers 1980 - present
Statista This link opens in a new window
Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.

Nexis Uni Market and Industry Reports

From the Nexis Uni homepage, follow these instructions:

Click on Advanced Search under the search box
Then, click the topic tab Company & Financial above the search box to focus on company or industry information.
Next, select Analyst Reports from the gray menu box on the left to narrow results to limit the search to industry or market research.
Now enter your search terms in the Search box to limit further the results to specific market or industry reports about the terms you entered.
You can continue to narrow your results by date range or Timeline. as they call it, location (like a state or country), broad subjects, or names of sources.

U.S. Bureau of Labor Statistics, NAICS
Find employment and wages for states & some counties by NAICS code. This site uses the 2017 version.

Government Sources

U.S. Census Bureau Business and Economy Website
Comprehensive information about the number, activity, characteristics, and locations of American businesses.
Census Explorer
Interactive mapping tool for census data from the Census Bureau.
Annual Survey of Manufactures (ASM)
Statistic samplings for all manufacturing establishments with at least one paid employee. Includes many industry-focus reports.
Current Economic Indicators
12 monthly and quarterly Principal Federal Economic Indicators from the Economics and Statistics Administration (ESA), providing quick links to current trends impacting consumption.
U.S. Trade Statistics
Information on imports and exports, filterable by industry. Includes links to industry information provided by other countries.
U.S. Small Business Administration (SBA) Research and Statistics Site
An essential collection of statistics about small business and startup enterprises. Also links to reports and guides on a wide range of topics related to business startups.
USA Data and Statistics Portal
Data from various U.S. Federal Agencies, arranged by topics.
Data.gov
U.S. Government's portal for direct access to raw data sets on all topics.
SBA Statistics for Specific Industries - Market Research
From the U.S. Small Business Administration, quick access for sources about agriculture, banking, energy, environment, health and safety, housing, and transportation.
Bureau of Labor Statistics by Industry
Key statistics on employment, inflation, consumer prices, and productivity. Can be screened by industry or region. Incorporates the Occupational Outlook Handbook. The Occupational Network site, O*Net, shows projected growth for industries based on available workers.

Financial Performance Data-Canada
Financial Performance Data can help both new and existing businesses to better understand how competing firms operate in their chosen industry. FPD can help complete the financial component of your business plan by providing an accurate sense of the cost structure of similar businesses in your industry.