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Master: Bus Admin (MBA)

Specifically looking at industry data for marketing purposes.

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Here are our reference hours.

Use the resources here for help in market research.

Find published SWOT analyses from many companies using advanced search options in the following databases. Not every company will have a SWOT available. A published SWOT analysis may be a good starting point if you are creating one from scratch. Keep in mind it's considered plagiarism if you copy and paste content into a new document claiming at as your own original work.

Searching Company Info in Nexis Uni™

Searching for Company Info in Nexis Uni™

Choose Nexis Uni™ from the A-Z Database List.

Click the title to launch the database.

Click the Menu to see options

Move down to choose the Company Dossier option

Enter the company name. Example used is Nike.

If you know the Ticker symbol, DUNS number or Dossier ID for the company, enter it in the related box.

On the record page you see options

Choose an option to narrow your search as needed. Printing and email options appear at the top of the record.