Skip to content
Trevecca Nazarine University logo

LEADER 00000cam  22000008a 4500 
001    ocmocm56461419  
003    OCoLC 
005    20110224084325.0 
008    040212s2004    dcua     b    001 0 eng   
015    GBA4-X3695 
020    1588341461 (pbk.) :|cú13.95 
020    9781588341464 (pbk.) 
035    (OCoLC)56461419 
040    UKM|cUKM|dCDS|dIBS|dCUY|dOCLCQ|dIXA|dBAKER|dBTCTA|dTTN 
043    n-us--- 
049    TTNM 
050  4 HF5813.U6|b.S79 2004 
100 1  Strasser, Susan,|d1948- 
245 10 Satisfaction guaranteed :|bthe making of the American mass
       market /|cSusan Strasser. 
250    New ed. 
260    Washington, D.C. :|bSmithsonian Institution ;|aChesham :
       |bCombined Academic,|c2004. 
263    200407 
300    xii, 339 p. :|bill. ;|c23 cm. 
500    Previous ed.: New York: Pantheon Books, 1989. 
504    Includes bibliographical references and index. 
505 0  American pie -- The name on the label -- The chain of 
       distribution -- New products, new habits -- Designing 
       markets -- Sales and promotions -- The new retailing -- 
       The politics of packaged products. 
650  0 Advertising|zUnited States|xPsychological aspects
       |xHistory. 
650  0 Consumers|zUnited States|xHistory. 
650  0 Sales promotion|zUnited States|xHistory. 
650  0 Brand name products|zUnited States|xHistory. 
LOCATION CALL # NOTE STATUS
 Main Collection  HF5813.U6 .S79 2004    AVAILABLE