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LEADER 00000cam  22000008a 4500 
001    ocn5ocm06250434 
003    OCoLC 
005    20110224084320.0 
008    100203r20102009enk           001 0 eng   
015    GBB022159|2bnb 
020    9781409407645 (pbk.) 
020    1409407640 (pbk.) 
020    9780754693345 (ebook) 
020    0754693341 (ebook) 
035    (OCoLC)506250434 
040    UKM|cUKM|dYDXCP|dTPJ|dU5D|dEDK|dTTN 
049    TTNM 
050 00 ML 3790|b.K467 2010 
100 1  Klein, Bethany. 
245 10 As heard on TV :|bpopular music in advertising /|cBethany 
       Klein. 
260    Farnham :|bAshgate,|c2010. 
263    201003 
300    168 p.;|c24 cm. 
440  0 Ashgate popular and folk music series 
500    Originally published: 2009. 
504    Includes bibliographical references (p. [149]-159) and 
       index. 
505 0  General editor's preface -- Acknowledgements -- 
       Introduction -- 1:  As heard on TV:  the marriage of 
       popular music and advertising -- 2:  Selling revolution:  
       the role of authorship in music licensing -- 3:  
       Commercial art:  advertising as an artistic vehicle for 
       music placement -- 4:  New radio:  music licensing as a 
       response to industry woe -- 5:  In perfect harmony:  
       popular music and cola advertising -- 6:  Taming rebellion
       :  advertising's control over meaning -- 7:  Negotiating 
       the future of popular music in advertising -- Appendix -- 
       Bibliography -- Index. 
520    Product Description:  The use of popular music in 
       advertising represents one of the most pervasive mergers 
       of cultural and commercial objectives in the modern age. 
       Steady public response to popular music in television 
       commercials, ranging from the celebratory to the outraged,
       highlights both unresolved tensions around such 
       partnerships and the need to unpack the complex issues 
       behind everyday media practice. Through an analysis of 
       press coverage and interviews with musicians, music 
       supervisors, advertising creatives, and licensing managers,
       "As Heard on TV" considers the industrial changes that 
       have provided a foundation for the increased use of 
       popular music in advertising, and explores the critical 
       issues and debates surrounding media alliances that blur 
       cultural ambitions with commercial goals. The practice of 
       licensing popular music for advertising revisits and 
       continues a number of themes in cultural and media studies,
       among them the connection between authorship and ownership
       in popular music, the legitimization of advertising as art,
       industrial transformations in radio and music, the role of
       music in branding, and the restructuring of meaning that 
       results from commercial exploitation of popular music. "As
       Heard on TV" addresses these topics by exploring cases 
       involving artists from the Beatles to the Shins and 
       various dominant corporations of the last half-century. As
       one example within a wider debate about the role of 
       commerce in the production of culture, the use of popular 
       music in advertising provides an entry point through which
       a range of practices can be understood and interrogated. 
       This book attends to the relationship between popular 
       culture and corporate power in its complicated variation: 
       at times mutually beneficial and playfully suspicious of 
       constructed boundaries, and at others conceived in strain 
       and symbolic of the triumph of hyper commercialism. 
520 8  This work considers the industrial changes that have 
       provided a foundation for the increased use of popular 
       music in advertising, and explores the critical issues and
       debates surrounding media alliances that blur cultural 
       ambitions with commercial goals. 
650  0 Music in advertising. 
650  0 Popular music|xHistory and criticism. 
650  0 Television advertising. 
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