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LEADER 00000cam  2200000 a 4500 
001    ocn3ocm26531549 
003    OCoLC 
005    20101205105651.0 
008    090817s2010    nyuaf    b    001 0 eng   
010    2009033152 
015    GBB028910|2bnb 
020    9781400068630 (hardcover : acid-free paper) 
020    1400068630 (hardcover : acid-free paper) 
020    9781588368911 (ebk) 
020    1588368912 (ebk) 
035    (OCoLC)326531549 
043    n-us--- 
049    TTNM 
050 00 HD9710.U52|bI55 2010 
100 1  Ingrassia, Paul. 
245 10 Crash course :|bthe American automobile industry's road 
       from glory to disaster /|cPaul Ingrassia. 
250    1st ed. 
260    New York :|bRandom House,|cc2010. 
300    306 p., [16] p. of plates :|bill. ;|c24 cm. 
504    Includes bibliographical references (p. [283]-291) and 
505 0  Where the weak are killed and eaten -- Dynasty and destiny
       -- Glory days of ponies and goats -- Crummy cars and CAFE 
       Society -- Honda comes to the cornfields -- Repentance, 
       rebirth and relapse -- "Car Jesus" and the rise of the SUV
       -- Potholes and missed opportunities -- From riches to 
       rags -- The hurricane that hit Detroit -- Chapter 11? -- 
       As the precipice approaches -- Bailouts, bankruptcies, and
       beyond -- Another chance. 
520    This is the saga of the American automobile industry's 
       rise and demise, a story of hubris, denial, missed 
       opportunities, and self-inflicted wounds that culminates 
       with the president of the United States ushering two of 
       Detroit's Big Three car companies--once proud symbols of 
       prosperity--through bankruptcy. Pulitzer winner Paul 
       Ingrassia answers the big questions: Was Detroit's self-
       destruction inevitable? What were the key turning points? 
       Why did Japanese automakers manage American workers better
       than the American companies themselves did? He also 
       describes dysfunctional corporate cultures and Detroit's 
       perverse system of "inverse layoffs." Along the way we 
       meet Detroit's frustrated reformers and witness the 
       wrenching decisions that Ford executives had to make to 
       avoid GM's fate. Informed by Ingrassia's 25 years of 
       covering the auto industry for The Wall Street Journal, 
       and showing an appreciation for Detroit's profound 
       influence on our country's society and culture, this is a 
       uniquely American and deeply instructive story.--From 
       publisher description. 
650  0 Automobile industry and trade|zUnited States|xHistory. 
 Main Collection  HD9710.U52 I55 2010    AVAILABLE