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Author Strasser, Susan, 1948-
Title Satisfaction guaranteed : the making of the American mass market / Susan Strasser.
Imprint Washington, D.C. : Smithsonian Institution ; Chesham : Combined Academic, 2004.
Edition New ed.
Book Jacket
 Main Collection  HF5813.U6 .S79 2004    AVAILABLE


Call # HF5813.U6 .S79 2004
Phys. Description xii, 339 p. : ill. ; 23 cm.
Note Previous ed.: New York: Pantheon Books, 1989.
Bibliog. Includes bibliographical references and index.
Contents American pie -- The name on the label -- The chain of distribution -- New products, new habits -- Designing markets -- Sales and promotions -- The new retailing -- The politics of packaged products.
Subject Advertising -- United States -- Psychological aspects -- History.
Consumers -- United States -- History.
Sales promotion -- United States -- History.
Brand name products -- United States -- History.
ISBN 1588341461 (pbk.) : 13.95
9781588341464 (pbk.)