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Author Awe, Susan C., 1948-
Title Going global : an information sourcebook for small and medium-sized businesses / Susan C. Awe.
Imprint Santa Barbara, Calif. : Libraries Unlimited, c2009.
Book Jacket
 Main Collection  HD2341 .A94 2009    AVAILABLE


Call # HD2341 .A94 2009
Phys. Description xv, 265 p. : ill. ; 24 cm.
Bibliog. Includes bibliographical references and index.
Contents Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- The entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally.
Subject Small business.
International trade.
ISBN 9781591586517 (hard copy : alk. paper)
1591586518 (hard copy : alk. paper)